Add new CRM leads to email marketing lists

When a new lead is created in Lawmatics, automatically add them as a subscriber to a designated list in Retention.com.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Retention.com Explore Retention.com →

Triggers

New subscriber added

Fires when a new subscriber is added in Retention.com.

Subscriber unsubscribed

Fires when a contact unsubscribes in Retention.com.

Email opened or clicked

Fires when a subscriber opens or clicks a campaign in Retention.com.

Actions

Add or update a subscriber

Creates or updates a subscriber in Retention.com.

Unsubscribe a contact

Unsubscribes a contact in Retention.com.

Add a subscriber to a list

Adds a subscriber to a list or segment in Retention.com.

Send a transactional email

Sends a one-off transactional email via Retention.com.

Lawmatics Explore Lawmatics →

Triggers

New contact or lead

Fires when a new contact or lead is added to Lawmatics.

Contact updated

Fires when a field on a contact changes in Lawmatics.

Deal or record stage changed

Fires when a deal, case or record moves to a new stage in Lawmatics.

Deal won

Fires when a deal is marked won in Lawmatics.

Actions

Create or update contact

Creates or updates a contact in Lawmatics.

Create deal

Creates a new deal in Lawmatics.

Update record stage

Moves a deal or record to a new stage in Lawmatics.

Log activity

Logs a call, email, or note against a record in Lawmatics.

Create CRM contacts from email subscribers When a new subscriber is added in Retention.com, automatically create a matching contact record in Lawmatics. See details

Send transactional emails on closed deals When a deal is marked won in Lawmatics, automatically send a transactional confirmation email to the client using Retention.com. See details

See all Retention.com + Lawmatics integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Add new CRM leads to email marketing lists” between Retention.com and Lawmatics?

Yes — describe it in the box above and Knit's Integrations Agent researches Retention.com and Lawmatics's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does syncing Lawmatics and Retention.com improve lead tracking?

New subscribers or email interactions in Retention.com automatically create or update records in Lawmatics, providing sales teams with clear engagement context.

Can deal stage updates trigger targeted emails?

Yes, changing a deal stage or closing a deal in Lawmatics can automatically add subscribers to specific lists or send transactional emails through Retention.com.