Log ad lead submissions into survey records

When a new lead is captured from an ad in Facebook Custom Audiences, create a respondent entry in SALT for detailed follow-up profiling.

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See all SALT + Facebook Custom Audiences integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

SALT Explore SALT →

Triggers

New form response

Fires when a form is submitted in SALT.

Survey completed

Fires when a respondent finishes a survey in SALT.

Response updated

Fires when an existing response is edited in SALT.

Actions

Create or update form

Creates or updates a form or survey in SALT.

Retrieve a response

Looks up a specific form response in SALT.

Add a respondent

Adds a respondent or contact to a form in SALT.

Facebook Custom Audiences Explore Facebook Custom Audiences →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Custom Audiences.

Conversion event received

Fires when Facebook Custom Audiences records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Custom Audiences.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Custom Audiences.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Custom Audiences.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Custom Audiences.

Send conversion events from survey completions When a survey is completed in SALT, send a conversion event to Facebook Custom Audiences to optimize ad campaign performance. See details

Build ad audiences from form submissions When a new form response is received in SALT, add the respondent contact to a custom target audience in Facebook Custom Audiences. See details

See all SALT + Facebook Custom Audiences integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Log ad lead submissions into survey records” between SALT and Facebook Custom Audiences?

Yes — describe it in the box above and Knit's Integrations Agent researches SALT and Facebook Custom Audiences's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does linking Facebook Custom Audiences and SALT improve ad targeting?

Survey responses gathered in SALT can send offline conversion signals or custom list additions directly to Facebook Custom Audiences to optimize targeting algorithms.

Can ad lead details be collected inside SALT?

Yes, lead data captured from ad campaigns in Facebook Custom Audiences can automatically create respondent entries in SALT for follow-up survey outreach.