Enroll new CRM leads in marketing campaigns
When a new lead is created in Sansan, automatically add them to an onboarding campaign in Marketo so they receive relevant marketing materials instantly.
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How Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
Sansan Explore Sansan →
TriggersFires when a new contact or lead is added to Sansan.
Fires when a field on a contact changes in Sansan.
Fires when a deal, case or record moves to a new stage in Sansan.
Fires when a deal is marked won in Sansan.
Creates or updates a contact in Sansan.
Creates a new deal in Sansan.
Moves a deal or record to a new stage in Sansan.
Logs a call, email, or note against a record in Sansan.
Marketo Explore Marketo →
TriggersFires when a new lead or contact is captured in Marketo.
Fires when a contact enters an automation in Marketo.
Fires when a field on a contact changes in Marketo.
Fires when a contact unsubscribes in Marketo.
Creates or updates a contact in Marketo.
Adds a contact to a workflow or campaign in Marketo.
Sends an email or message to a contact via Marketo.
Changes a contact's tags in Marketo.
More Sansan + Marketo workflows
Create sales contacts from marketing leads
When a new lead is captured in Marketo, automatically create a matching contact record in Sansan so your sales team can begin outreach.
See details
Tag active deals for targeted messaging
When a deal stage changes in Sansan, automatically apply a strategic tag to the contact in Marketo to trigger tailored follow-up messages.
See details
See all Sansan + Marketo integrations → · Browse the full workflow library →
Common questions
Can Knit build “Enroll new CRM leads in marketing campaigns” between Sansan and Marketo?
Yes — describe it in the box above and Knit's Integrations Agent researches Sansan and Marketo's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
How do Sansan and Marketo work together to nurture leads?
When a new lead is added in sales or marketing, prospect information is automatically synced between both platforms so your marketing team can launch targeted email sequences immediately.
Will customer unsubscribe status sync across both tools?
Yes, if a contact opts out or updates their preferences, their profile can be automatically updated across both Sansan and Marketo to maintain compliance.