Remove converted leads from ad targeting audiences

When a contact is updated or moves through the sales funnel in ServiceM8, automatically remove them from retargeting audiences in Google Ads.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

ServiceM8 Explore ServiceM8 →

Triggers

New lead created

Fires when a new lead or contact is created in ServiceM8.

Deal stage changed

Fires when a deal moves to a new stage in ServiceM8.

Deal won

Fires when a deal is marked won in ServiceM8.

Contact updated

Fires when a field on a contact changes in ServiceM8.

Actions

Create or update contact

Creates or updates a contact in ServiceM8.

Create deal

Creates a new deal in ServiceM8.

Update deal stage

Moves a deal to a new stage in ServiceM8.

Log activity

Logs a call, email, or note against a record in ServiceM8.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

Create CRM leads from ad campaign form fills When a new lead is captured from an ad in Google Ads, automatically create a contact record and open a deal in ServiceM8. See details

Send offline conversion events when deals are won When a deal is marked won in ServiceM8, automatically send a conversion event to Google Ads to optimize ad algorithm bidding. See details

See all ServiceM8 + Google Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Remove converted leads from ad targeting audiences” between ServiceM8 and Google Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches ServiceM8 and Google Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How quickly do ad leads reach sales reps in ServiceM8?

Leads captured from ad campaigns in Google Ads instantly generate new deal or contact records in ServiceM8 for immediate follow-up.

Can CRM updates help improve advertising targeting?

Yes, when deals are won in ServiceM8, conversion events or custom audiences can be automatically updated in Google Ads to optimize ad targeting.