SkipCalls Google Ads

SkipCalls + Google Ads Integrations, Built by an AI Agent

Put SkipCalls + Google Ads to work with AI and enterprise-grade automation

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See the kind of workflows teams build with SkipCalls and Google Ads below — describe the exact one you want above and the Agent builds it on demand.

SkipCalls + Google Ads When SMS delivery fails in SkipCalls, report offline event delivery adjustments to Google Ads. See details
Send instant SMS follow-ups to ad leads When a prospective customer submits a lead form in Google Ads, automatically send a personalized text message from SkipCalls to initiate conversation. See details
Log offline conversion events from inbound calls When a call recording becomes available in SkipCalls, send a completed conversion event to Google Ads to improve campaign optimization. See details
Remove responsive callers from ad targeting When an inbound call is received in SkipCalls, automatically remove that contact from active retargeting audiences in Google Ads. See details

Browse the full workflow library →

Looking to achieve something else with SkipCalls and Google Ads?

Just describe what you need — the Agent researches both APIs and builds the real automation on demand.

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Triggers & actions for SkipCalls and Google Ads

Everything SkipCalls and Google Ads can do inside a workflow — the triggers that start one and the actions that run when it fires.

SkipCalls Explore SkipCalls →

SkipCalls is a cloud communications software that automates outbound phone calls, voicemail drops, and text messaging for outreach campaigns.

Triggers
AI Task Created

Triggers when SkipCalls AI creates a follow-up task after a call. Includes task details, linked contact, source call summary, and agent information.

Appointment Booked

Triggers when the AI agent successfully books an appointment on your calendar during a call. Includes guest info, time slot, calendar provider, and source call details — perfect for pushing bookings into CRMs or sending confirmation emails.

Outbound Call Completed

Triggers when an AI-powered outbound call finishes. Delivered in real time via webhook. Includes summary, collected data, evaluation results, and recommended next action.

Outbound Call Failed

Triggers when an outbound call fails — no answer, busy, network error, rejected, or cancelled. Use to trigger retry logic or alert flows.

Incoming Call Completed

Triggers when your AI receptionist finishes handling an inbound call. Delivered in real time. Includes caller info, transcript summary, and any data the agent collected.

SMS Delivery Failed

Triggers when an outbound SMS fails to deliver (carrier error, invalid number, blocked recipient, etc.). Use to alert on deliverability issues.

Actions
Schedule Outbound Call

Schedule an AI-powered outbound phone call. The AI agent dials at the scheduled time (or immediately if omitted) and carries out the given goal.

Send SMS Reply

Send a reply into an existing SMS conversation. Pair this with the "New SMS Received" trigger: pass the Conversation ID from the trigger into this step to reply from the same number.

Google Ads Explore Google Ads →

Google Ads is an online advertising platform developed by Google that allows businesses to display sponsored search ads, video ads, and banner placements.

Triggers
New Campaign

Triggers whenever a new campaign is created in Google Ads.

New Lead Form Entry

Triggers whenever a new lead is created from a Lead Form Extension.

Actions
Add Contact to Customer List With Email

Adds a contact to a customer list using their email address. This uses the Data Manager API, which is being beta tested by Google.

Add Contact to Customer List

Adds a contact to a customer list. This uses the Data Manager API, which is being beta tested by Google.

Create Customer List (Data Manager)

Creates a Customer Match customer list using the Data Manager API.

Create Report

Creates a report on specified data from your campaigns/ads.

Delete Customer List (Data Manager)

Deletes a Customer Match customer list using the Data Manager API.

Remove Contact From Customer List

Removes a contact from a customer list. This uses the Data Manager API, which is being beta tested by Google.

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Customer Stories

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Amazing Product With Exceptional Support from the team. By using Knit we managed to speed up our development by orders of magnitude.
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Huynh H
Developer, Multiplier
A brilliant tool to let you seamlessly integrate with many different systems. It is very easy to integrate with and customer support is next level.
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Jayesh
Co-Founder, Scrut
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
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Poorvi
Product Manager, Onsurity
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
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Aditya
Product Lead, RazorpayXPayroll
Knit shipped a brand-new Timesheet API in a week and handed us a ready-to-use NetSuite sandbox. That velocity is priceless when you're running payroll in 40+ countries.
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Rohit Singh
GM, Payoneer Workforce Management

#1 in Ease of Integrations

4.9 out of 5 stars

4.9 out of 5 stars on G2

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FAQ

Common questions about SkipCalls + Google Ads

Is there a pre-built SkipCalls + Google Ads automation?

Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches SkipCalls and Google Ads's public API docs (or your own uploaded docs) and builds a working automation.

Does this require a pre-built SkipCalls or Google Ads connector?

No. The Agent works whether or not SkipCalls or Google Ads already has a pre-built connector in Knit's catalog — it researches the real API surface either way.

How long does it take to build?

Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does linking Google Ads and SkipCalls improve lead response times?

Connecting both platforms allows you to send an automated SMS or voice message the moment a prospective customer fills out an ad form in Google Ads.

Can inbound calls update ad targeting on Google Ads?

Yes, when a customer calls or sends a text through SkipCalls, you can add them to specific audience segments or log conversion events in Google Ads.

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