Pass hire status back to ad platforms for optimization

When an applicant moves to an advanced stage in SmartSearch, send a conversion event back to Facebook Lead Ads to optimize your recruitment campaign targeting.

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See all SmartSearch + Facebook Lead Ads integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

SmartSearch Explore SmartSearch →

Triggers

New candidate applied

Fires when a new candidate applies to a job in SmartSearch.

Candidate stage changed

Fires when a candidate moves to a new pipeline stage in SmartSearch.

Interview scheduled

Fires when an interview is scheduled in SmartSearch.

Offer extended

Fires when an offer is extended to a candidate in SmartSearch.

Actions

Create candidate

Creates a new candidate record in SmartSearch.

Update candidate stage

Moves a candidate to a new pipeline stage in SmartSearch.

Schedule interview

Schedules an interview for a candidate in SmartSearch.

Send offer letter

Sends an offer letter to a candidate via SmartSearch.

Facebook Lead Ads Explore Facebook Lead Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads.

Conversion event received

Fires when Facebook Lead Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads.

Automatically convert recruitment ad leads into candidates When a job seeker submits a form on a recruitment ad in Facebook Lead Ads, automatically create a new candidate profile in SmartSearch to keep recruitment pipelines full. See details

Exclude placed candidates from active ad campaigns When an offer is extended to a candidate in SmartSearch, automatically remove them from your targeted recruitment audience in Facebook Lead Ads to save ad spend. See details

See all SmartSearch + Facebook Lead Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Pass hire status back to ad platforms for optimization” between SmartSearch and Facebook Lead Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches SmartSearch and Facebook Lead Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Facebook Lead Ads and SmartSearch improve recruitment ROI?

By capturing job applicants directly from ad campaigns into SmartSearch and sending downstream hiring events back to Facebook Lead Ads, you can optimize ad spend toward platforms that yield quality candidates.

Can I stop advertising to applicants who have already moved forward in SmartSearch?

Yes, updates in candidate status within SmartSearch can automatically remove those individuals from active custom audiences in Facebook Lead Ads.