Tag contacts in marketing workflows from inbound texts
When a customer sends an inbound SMS to SMS Partner, automatically apply a tag to their profile in Marketo to refine their marketing segment.
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Google for Startups AcceleratorHow Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
SMS Partner Explore SMS Partner →
TriggersFires when a new text message is received in SMS Partner.
Fires when a new call comes in or out through SMS Partner.
Fires when a call is missed in SMS Partner.
Fires when a call recording finishes processing in SMS Partner.
Sends a text message through SMS Partner.
Starts an outbound call via SMS Partner.
Creates or updates a contact in SMS Partner.
Sends a recorded voice message via SMS Partner.
Marketo Explore Marketo →
TriggersFires when a new lead or contact is captured in Marketo.
Fires when a contact enters an automation in Marketo.
Fires when a field on a contact changes in Marketo.
Fires when a contact unsubscribes in Marketo.
Creates or updates a contact in Marketo.
Adds a contact to a workflow or campaign in Marketo.
Sends an email or message to a contact via Marketo.
Changes a contact's tags in Marketo.
More SMS Partner + Marketo workflows
See all SMS Partner + Marketo integrations → · Browse the full workflow library →
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Common questions
Can Knit build “Tag contacts in marketing workflows from inbound texts” between SMS Partner and Marketo?
Yes — describe it in the box above and Knit's Integrations Agent researches SMS Partner and Marketo's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
Can inbound text messages update contact records in marketing campaigns?
Yes, receiving an SMS in SMS Partner can automatically update contact details and apply relevant tags in Marketo.
How quickly can text messages be sent after a lead submits a form?
As soon as a lead is captured in Marketo, SMS Partner can immediately send a welcome SMS or MMS to start the conversation.