Draft announcement emails when new social posts launch
When a new post is published in Buffer, automatically create a draft email in SMTP.com for distribution to key stakeholders.
4.9/5 on G2·
Google for Startups Accelerator
How Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
SMTP.com Explore SMTP.com →
TriggersFires when a new email arrives in SMTP.com.
Fires when an email is sent from SMTP.com.
Fires when a tracked email sent via SMTP.com is opened.
Fires when an email sent via SMTP.com bounces.
Sends an email via SMTP.com.
Creates a draft email in SMTP.com.
Applies a label or folder to an email in SMTP.com.
Moves an email into a different folder in SMTP.com.
Buffer Explore Buffer →
TriggersFires when a post goes live from Buffer.
Fires when your brand is mentioned or a post gets a comment in Buffer.
Fires when Buffer finds a new post, mention or creator matching what you track.
Creates a post in Buffer or adds it to the schedule.
Posts a reply to a comment in Buffer.
Adds a creator, account or post to a list or campaign in Buffer.
More SMTP.com + Buffer workflows
Send email notifications when social posts fail to publish
When a scheduled post fails to publish in Buffer, automatically send a notification email via SMTP.com so your team can resolve the issue.
See details
Queue social updates when marketing emails are sent
When a campaign email is sent in SMTP.com, automatically place a matching promotional post into your content queue in Buffer.
See details
See all SMTP.com + Buffer integrations → · Browse the full workflow library →
Common questions
Can Knit build “Draft announcement emails when new social posts launch” between SMTP.com and Buffer?
Yes — describe it in the box above and Knit's Integrations Agent researches SMTP.com and Buffer's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
Can I receive email alerts if a social post fails to publish?
Yes, when a post encounters an error in Buffer, an automated workflow can send a detailed alert to your inbox via SMTP.com.
How does email activity assist with social media queues?
Sending key email newsletters in SMTP.com can automatically trigger corresponding promotional updates in your social queue within Buffer.