Send welcome emails to ad-generated leads

When a new lead is captured from an ad in Yelp Leads, instantly send a welcome email through SMTP.com to start the conversion process.

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See all SMTP.com + Yelp Leads integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

SMTP.com Explore SMTP.com →

Triggers

Email received

Fires when a new email arrives in SMTP.com.

Email sent

Fires when an email is sent from SMTP.com.

Email opened

Fires when a tracked email sent via SMTP.com is opened.

Email bounced

Fires when an email sent via SMTP.com bounces.

Actions

Send email

Sends an email via SMTP.com.

Create draft

Creates a draft email in SMTP.com.

Add label

Applies a label or folder to an email in SMTP.com.

Move to folder

Moves an email into a different folder in SMTP.com.

Yelp Leads Explore Yelp Leads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Yelp Leads.

Conversion event received

Fires when Yelp Leads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Yelp Leads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Yelp Leads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Yelp Leads.

Remove contact from an audience

Removes a contact from a custom audience in Yelp Leads.

Exclude bounced email addresses from ad targeting When an email bounces in SMTP.com, automatically remove the contact from the custom audience in Yelp Leads to optimize ad spend. See details

Notify sales reps via email when ad conversions occur When a conversion event is logged in Yelp Leads, automatically draft a follow-up message in SMTP.com for account executives. See details

See all SMTP.com + Yelp Leads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Send welcome emails to ad-generated leads” between SMTP.com and Yelp Leads?

Yes — describe it in the box above and Knit's Integrations Agent researches SMTP.com and Yelp Leads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting ad campaigns with email improve conversion rates?

Integrating Yelp Leads with SMTP.com ensures new leads captured through advertisements immediately receive personalized email follow-ups while interest is highest.

Can email engagement affect advertising custom audiences?

Yes, actions like email bounces in SMTP.com can prompt updates in Yelp Leads to remove unengaged contacts from custom ad targeting.