Create sales leads from social media comments

When a user posts a comment or mention on Social Champ, automatically create or update a contact record in Firmao for team follow-up.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Social Champ Explore Social Champ →

Triggers

New post published

Fires when a scheduled post goes live in Social Champ.

Post failed to publish

Fires when a post fails to publish in Social Champ.

New mention or comment

Fires when your brand is mentioned or a post gets a comment in Social Champ.

Actions

Create or schedule a post

Creates a post in Social Champ or adds it to the schedule.

Add a post to the queue

Adds a post to the publishing queue in Social Champ.

Reply to a comment

Posts a reply to a comment in Social Champ.

Firmao Explore Firmao →

Triggers

New lead created

Fires when a new lead or contact is created in Firmao.

Deal stage changed

Fires when a deal moves to a new stage in Firmao.

Deal won

Fires when a deal is marked won in Firmao.

Contact updated

Fires when a field on a contact changes in Firmao.

Actions

Create or update contact

Creates or updates a contact in Firmao.

Create deal

Creates a new deal in Firmao.

Update deal stage

Moves a deal to a new stage in Firmao.

Log activity

Logs a call, email, or note against a record in Firmao.

Schedule promotional posts when deals are won When a deal reaches the won stage in Firmao, automatically queue a celebratory update on Social Champ to highlight new client milestones. See details

Log brand interactions on CRM profiles When new mentions occur on Social Champ, automatically log the activity directly onto the matching contact or lead in Firmao. See details

See all Social Champ + Firmao integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Create sales leads from social media comments” between Social Champ and Firmao?

Yes — describe it in the box above and Knit's Integrations Agent researches Social Champ and Firmao's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How can social media interactions generate CRM leads?

When someone mentions or comments on your profile in Social Champ, you can automatically create or update a lead profile in Firmao.

Can closing a deal trigger a social post?

Yes, when a deal is marked won in Firmao, you can automatically schedule or publish an announcement post on Social Champ.