Update custom ad audiences based on analytics thresholds

When customer engagement metrics cross a target threshold in SoTellUs, automatically add those contacts to a high-intent audience in TikTok Conversions.

Try:

See all SoTellUs + TikTok Conversions integrations or talk to a human

Trusted by teams already building on Knit·

4.9/5 on G2·

Google for Startups Accelerator

How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

SoTellUs Explore SoTellUs →

Triggers

Report created

Fires when a new report or dashboard is created in SoTellUs.

Metric threshold crossed

Fires when a tracked metric in SoTellUs crosses a set threshold.

Scheduled report ready

Fires when a scheduled report finishes generating in SoTellUs.

Actions

Refresh dashboard

Creates or refreshes a dashboard in SoTellUs.

Export report

Exports a report from SoTellUs.

Send alert

Sends an alert when a metric changes in SoTellUs.

TikTok Conversions Explore TikTok Conversions →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in TikTok Conversions.

Conversion event received

Fires when TikTok Conversions records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in TikTok Conversions.

Actions

Send a conversion event

Sends an offline or server-side conversion event to TikTok Conversions.

Add contact to an audience

Adds a contact to a custom audience or customer list in TikTok Conversions.

Remove contact from an audience

Removes a contact from a custom audience in TikTok Conversions.

Refresh BI dashboards when new ad campaigns launch Whenever a new advertising campaign is published in TikTok Conversions, automatically refresh your reporting dashboards in SoTellUs to begin tracking metrics. See details

Export analytical reports when key lead milestones are reached When a new lead from an ad is generated in TikTok Conversions, automatically export an updated performance report in SoTellUs for stakeholder review. See details

See all SoTellUs + TikTok Conversions integrations → · Browse the full workflow library →

Enterprise-grade security

Visit our Security Center Review the DPA

FAQ

Common questions

Can Knit build “Update custom ad audiences based on analytics thresholds” between SoTellUs and TikTok Conversions?

Yes — describe it in the box above and Knit's Integrations Agent researches SoTellUs and TikTok Conversions's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does combining TikTok Conversions and SoTellUs help track ad spend ROI?

Capturing ad leads and conversion events from TikTok Conversions instantly refreshes BI dashboards in SoTellUs, providing up-to-the-minute return-on-ad-spend reporting.

Can analytical thresholds in SoTellUs adjust ad targeting in TikTok Conversions?

Yes, when performance metrics cross key thresholds in SoTellUs, you can automatically send conversion events or update custom audiences in TikTok Conversions.