Send offline conversion events from database updates

When a row in SQL Server updates to reflect an offline deal or payment, send a conversion event to Feathr for accurate ad attribution.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

SQL Server Explore SQL Server →

Triggers

New row inserted

Fires when a new row is added to a table in SQL Server.

Row updated

Fires when an existing row changes in SQL Server.

Query result ready

Fires when a scheduled query in SQL Server finishes running.

Actions

Run a query

Runs a SQL query against SQL Server and returns the result.

Insert or update a row

Writes a new or updated row to SQL Server.

Sync a table

Syncs a table in SQL Server with data from another source.

Feathr Explore Feathr →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Feathr.

Conversion event received

Fires when Feathr records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Feathr.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Feathr.

Add contact to an audience

Adds a contact to a custom audience or customer list in Feathr.

Remove contact from an audience

Removes a contact from a custom audience in Feathr.

Store ad campaign leads in a central database When a potential customer submits a form through an ad in Feathr, automatically write their contact details to a table in SQL Server. See details

Sync high-value customer rows to ad retargeting audiences When a qualified customer profile is inserted into SQL Server, automatically add that contact to a custom ad audience in Feathr. See details

See all SQL Server + Feathr integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Send offline conversion events from database updates” between SQL Server and Feathr?

Yes — describe it in the box above and Knit's Integrations Agent researches SQL Server and Feathr's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How do offline conversions in SQL Server get sent back to Feathr?

When data in SQL Server updates to show a successful purchase or offline conversion, an event can be sent directly to Feathr to measure campaign impact.

Can I build ad target audiences from database records in SQL Server?

Yes, inserting or updating customer records in SQL Server can automatically add or remove those users from custom targeting segments in Feathr.