Send website conversion data to ad campaigns

When a user submits a specific form in The Web Console, automatically record a conversion event in Google Ads to measure campaign performance.

Try:

See all The Web Console + Google Ads integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

The Web Console Explore The Web Console →

Triggers

Page published

Fires when a new page or post is published on The Web Console.

Form submitted

Fires when a form on The Web Console is submitted.

CMS item updated

Fires when a CMS item is updated on The Web Console.

Actions

Publish page

Publishes or updates a page on The Web Console.

Create CMS item

Creates a new CMS item on The Web Console.

Update content

Updates existing content on The Web Console.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

Add website form submitters to ad retargeting audiences When a visitor submits a form on your website in The Web Console, automatically add them to a targeted custom audience in Google Ads for follow-up advertising. See details

Log lead details from paid ads directly into CMS items When a new lead is captured from an ad in Google Ads, automatically create a CMS item in The Web Console to display or manage lead records internally. See details

See all The Web Console + Google Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Send website conversion data to ad campaigns” between The Web Console and Google Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches The Web Console and Google Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Why sync website form submissions from The Web Console to Google Ads?

Sending form submission data from The Web Console to Google Ads lets you instantly build custom retargeting audiences or log offline conversions to optimize ad performance.

How does launching a new ad campaign in Google Ads affect web content in The Web Console?

When a campaign is published in Google Ads, you can automatically publish matching landing pages or update promotional CMS items in The Web Console.