Enroll paid ad leads directly into marketing subscriber lists

When a new lead is captured from an ad in Google Ads, automatically add them as a subscriber in to.co to kick off an automated email sequence.

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See all to.co + Google Ads integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

to.co Explore to.co →

Triggers

New lead captured

Fires when to.co captures a new lead or sign-up.

Engagement recorded

Fires when someone views, clicks or completes something in to.co.

Content published

Fires when a post, page or asset is published from to.co.

Actions

Create or update a contact

Creates or updates a contact or lead in to.co.

Add to a campaign or audience

Adds a contact to a campaign, audience or segment in to.co.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

Remove unsubscribed contacts from paid ad retargeting When a subscriber unsubscribes in to.co, automatically remove them from retargeting audiences in Google Ads to save ad spend. See details

Add active email subscribers to custom ad audiences When a new subscriber is added in to.co, automatically add them to a matching custom audience in Google Ads for cross-channel reach. See details

See all to.co + Google Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Enroll paid ad leads directly into marketing subscriber lists” between to.co and Google Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches to.co and Google Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does syncing Google Ads with to.co improve lead lead nurturing?

When a prospective customer submits a lead form on a paid ad in Google Ads, they are instantly added as a subscriber in to.co to receive onboarding emails.

Can email marketing updates in to.co manage targeted ad audiences in Google Ads?

Yes, when contacts unsubscribe or join specific segments in to.co, they can automatically be added to or removed from ad target audiences in Google Ads.