Set up prospective customers from high-intent ad leads

When a prospective buyer submits a lead form in Facebook Lead Ads (for Business admins), automatically create a customer record in Trolley to prepare for trial access.

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See all Trolley + Facebook Lead Ads (for Business admins) integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Trolley Explore Trolley →

Triggers

New customer

Fires when a new customer is created in Trolley.

Subscription canceled

Fires when a subscription is canceled in Trolley.

New invoice generated

Fires when a new invoice is generated in Trolley.

Payment failed

Fires when a payment attempt fails in Trolley.

Actions

Create customer

Creates a new customer in Trolley.

Create subscription

Creates a new subscription in Trolley.

Cancel subscription

Cancels an existing subscription in Trolley.

Update customer

Updates a customer's billing details in Trolley.

Facebook Lead Ads (for Business admins) Explore Facebook Lead Ads (for Business admins) →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads (for Business admins).

Conversion event received

Fires when Facebook Lead Ads (for Business admins) records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads (for Business admins).

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads (for Business admins).

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads (for Business admins).

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads (for Business admins).

Exclude canceled subscribers from retargeting ad campaigns When a subscription is canceled in Trolley, remove the contact from retargeting audiences in Facebook Lead Ads (for Business admins) to prevent unnecessary ad spend. See details

Track purchase conversions from paid subscription invoices When an invoice is paid in Trolley, send a conversion event to Facebook Lead Ads (for Business admins) to measure true return on ad spend and optimize campaigns. See details

See all Trolley + Facebook Lead Ads (for Business admins) integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Set up prospective customers from high-intent ad leads” between Trolley and Facebook Lead Ads (for Business admins)?

Yes — describe it in the box above and Knit's Integrations Agent researches Trolley and Facebook Lead Ads (for Business admins)'s public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does syncing ad platforms with subscription platforms help ad spend efficiency?

By connecting Facebook Lead Ads (for Business admins) and Trolley, you can automatically add paying customers to exclusion lists or lookalike audiences based on live subscription status changes.

Can ad leads automatically turn into pending accounts?

Yes, when an ad lead form is completed in Facebook Lead Ads (for Business admins), you can immediately establish a draft customer record in Trolley for faster sales onboarding.