Add abandoned cart shoppers to retargeting audiences

When a visitor leaves products in their cart in Turbine, automatically add their details to a custom audience in Google Ads to serve recovery ads.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Turbine Explore Turbine →

Triggers

New order

Fires when a customer places a new order in Turbine.

Order status changed

Fires when an order in Turbine is paid, fulfilled, refunded or disputed.

New customer

Fires when a new customer account is created in Turbine.

Cart abandoned

Fires when a customer abandons their cart before completing checkout in Turbine.

Actions

Create or update product

Creates or updates a product or listing in Turbine.

Update order

Updates an order's status or fulfillment details in Turbine.

Make a custom API request

Sends a custom API request to Turbine for actions not covered by a dedicated action.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

Sync new ad leads into store customer accounts When a prospect fills out a lead form in Google Ads, run a custom API request in Turbine to create their buyer account or issue a welcome code. See details

Remove approved affiliates from paid ad lists When a partner is approved in Turbine, automatically remove them from acquisition ad audiences in Google Ads to avoid wasting ad budget. See details

See all Turbine + Google Ads integrations → · Browse the full workflow library →

Enterprise-grade security

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FAQ

Common questions

Can Knit build “Add abandoned cart shoppers to retargeting audiences” between Turbine and Google Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches Turbine and Google Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Google Ads and Turbine improve ad campaign targeting?

You can sync high-intent customer behavior from Turbine, such as abandoned carts or partner approvals, directly into Google Ads to refine ad audiences in real time.

Can new leads captured in Google Ads be pushed straight into Turbine?

Yes, when prospective buyers submit ad lead forms in Google Ads, custom requests can immediately register customer profiles or generate discounts in Turbine.