Universe + Marketo Integrations, Built by an AI Agent
Put Universe + Marketo to work with AI and enterprise-grade automation
4.9/5 on G2·
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Workflows you can build between Universe and Marketo
See the kind of workflows teams build with Universe and Marketo below — describe the exact one you want above and the Agent builds it on demand.
Universe + Marketo
When a ticket is sold on Universe, create or update lead records in Marketo.
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Enroll event registrants into pre-event nurture workflows
When a new registrant signs up in Universe, automatically update their profile in Marketo and add them to an event preparation campaign.
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Tag contact profiles upon event check-in
When an attendee checks in at an event in Universe, automatically apply an attendance tag to their profile in Marketo.
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Register captured leads for upcoming events
When a new lead is captured in Marketo, automatically register them as an attendee for your featured session in Universe.
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Browse the full workflow library →
Looking to achieve something else with Universe and Marketo?
Just describe what you need — the Agent researches both APIs and builds the real automation on demand.
Try Knit FreeTriggers & actions for Universe and Marketo
Everything Universe and Marketo can do inside a workflow — the triggers that start one and the actions that run when it fires.
Universe Explore Universe →
Universe is an event ticketing and management platform that allows organizers to create event pages, sell tickets, and manage attendees.
TriggersTriggers when a purchase has been made on Universe and stores order information from the buyer. Buyer information is collected once per order.
Triggers when a purchase has been made through Universe and stores Attendee information. Attendee information is collected for each ticket in an order.
This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
Marketo Explore Marketo →
Marketo is an enterprise marketing automation platform designed for lead management, lead scoring, and automated cross-channel campaigns.
TriggersTriggers when a new form is submitted.
Triggers when a new lead is created.
Triggers when a new program is created.
Triggers when a configured Self-service Flow Action delivers leads.
Triggers when a lead is updated.
Adds a lead to a list.
Creates or Updates a company.
Creates or Updates a lead.
Creates a new program in Marketo.
Updates an existing program in Marketo.
This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
Other Event Management apps on Knit
Explore more Event Management integrations you can automate with Knit — or describe a custom workflow and the Agent builds it.
A2Z Events
An exposition and conference management platform providing booth space management, attendee registration, and event scheduling.
Accelevents
Accelevents is an event management platform for hosting virtual, hybrid, and in-person events, conferences, and ticketing.
Add to Calendar PRO
Add to Calendar PRO is an event scheduling tool that allows users to create calendar links and buttons for event registration.
AddCal
AddCal is an event management and calendar scheduling tool that enables users to share event dates and manage bookings.
AddEvent
An add-to-calendar and event registration service that helps businesses share calendar events and track attendee registrations.
Airmeet
Airmeet is a virtual event platform designed for hosting interactive webinars, online conferences, and virtual community gatherings.
Aisle Planner
Aisle Planner is an event management and design suite built specifically for wedding coordinators and event planning professionals.
Arlo
A commercial training management software platform designed to manage course scheduling, online registration, and event administrative tasks.
Other Marketing Automation apps on Knit
Explore more Marketing Automation integrations you can automate with Knit — or describe a custom workflow and the Agent builds it.
4Dem.it
4Dem.it is an email and SMS marketing automation platform designed to create, send, and analyze multi-channel communication campaigns.
Acelle Mail
Acelle Mail is an open-source marketing automation platform for managing email lists and sending campaigns.
Act-On
Act-On is a marketing automation software platform designed to deliver targeted email campaigns, lead nurturing, and marketing analytics.
Active Campaign
ActiveCampaign is a customer experience platform that provides email marketing, marketing automation, and sales CRM tools for growing business teams.
ActiveCampaign
ActiveCampaign is a customer experience automation platform providing email marketing, marketing automation, and CRM tools.
ActiveDEMAND
ActiveDEMAND is an integrated marketing automation platform offering lead scoring, email automation, and call tracking for agencies.
ActiveTrail
An email marketing and automation platform providing newsletter delivery, landing pages, and SMS messaging solutions.
AddToWallet
A software platform that allows businesses to create, distribute, and manage digital passes, loyalty cards, and mobile wallet coupons.
Customer Stories
See how leading technology firms are scaling their operations
Amazing Product With Exceptional Support from the team. By using Knit we managed to speed up our development by orders of magnitude.
A brilliant tool to let you seamlessly integrate with many different systems. It is very easy to integrate with and customer support is next level.
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
Knit shipped a brand-new Timesheet API in a week and handed us a ready-to-use NetSuite sandbox. That velocity is priceless when you're running payroll in 40+ countries.
#1 in Ease of Integrations
4.9 out of 5 stars on G2
Common questions about Universe + Marketo
Is there a pre-built Universe + Marketo automation?
Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches Universe and Marketo's public API docs (or your own uploaded docs) and builds a working automation.
Does this require a pre-built Universe or Marketo connector?
No. The Agent works whether or not Universe or Marketo already has a pre-built connector in Knit's catalog — it researches the real API surface either way.
How long does it take to build?
Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.
Can event sign-ups start automated marketing campaigns?
Yes, registering for an event in Universe can automatically create a contact in Marketo and enroll them in a pre-event email series.
How can marketing activities register users for events?
When a lead enters a workflow or updates in Marketo, you can automatically register them as an attendee for an upcoming session in Universe.