Send conversion feedback to ad platforms

When a contact is updated in UpUp after making a purchase, send a conversion event to Facebook Lead Ads to optimize ad performance.

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See all UpUp + Facebook Lead Ads integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

UpUp Explore UpUp →

Triggers

Reward redeemed

Fires when a recipient redeems a gift or reward in UpUp.

Order status changed

Fires when a gift order ships or is delivered in UpUp.

Low balance

Fires when the account balance or credits in UpUp run low.

Actions

Send a gift

Sends a gift, gift card or swag to a recipient with UpUp.

Give a reward

Gives points, a bonus or a reward to someone in UpUp.

Create a recipient

Adds a new gift recipient in UpUp.

Facebook Lead Ads Explore Facebook Lead Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads.

Conversion event received

Fires when Facebook Lead Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads.

Enroll ad leads into email nurture campaigns When a new lead is captured from an ad in Facebook Lead Ads, create or update the contact in UpUp and add them directly to a drip campaign. See details

Sync high-value leads to custom ad audiences When a contact enters a specific workflow in UpUp, add them to a target audience in Facebook Lead Ads for retargeting. See details

See all UpUp + Facebook Lead Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Send conversion feedback to ad platforms” between UpUp and Facebook Lead Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches UpUp and Facebook Lead Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How can I immediately nurture leads acquired from ad campaigns?

When a new lead is generated from an ad in Facebook Lead Ads, you can automatically create or update the contact in UpUp and enroll them in a campaign.

Can I suppress contacts in my ad audiences when they opt out of marketing?

Yes, when a contact unsubscribes in UpUp, you can automatically remove that contact from an audience in Facebook Lead Ads.