Track conversion events when appointments are booked

When a client schedules a new appointment in Waitwhile, send a conversion event to Google Ads so you can measure exact ad campaign ROI.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Waitwhile Explore Waitwhile →

Triggers

New booking made

Fires when a new booking or appointment is made in Waitwhile.

Booking rescheduled or canceled

Fires when a booking in Waitwhile is changed or canceled.

New customer

Fires when a new customer books for the first time in Waitwhile.

Actions

Create a booking

Creates a new booking or appointment in Waitwhile.

Cancel or reschedule a booking

Cancels or moves a booking in Waitwhile.

Create or update a customer

Creates or updates a customer record in Waitwhile.

Add the booking to a calendar

Adds a booking from Waitwhile to a connected calendar.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

Exclude confirmed clients from ad campaigns When a new booking is confirmed in Waitwhile, automatically remove that client from prospective lead audiences in Google Ads. See details

Create customer profiles from ad form leads When a new lead submits their details in Google Ads, automatically create a customer record in Waitwhile so they are ready to book a slot. See details

See all Waitwhile + Google Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Track conversion events when appointments are booked” between Waitwhile and Google Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches Waitwhile and Google Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

What is the main benefit of connecting Google Ads to Waitwhile?

You can convert ad clicks into confirmed calendar appointments automatically and pass conversion data back to optimize ad spend.

Can booking cancellations update ad audiences in Google Ads?

Yes, when an appointment is canceled in Waitwhile, you can return that user to a remarketing audience in Google Ads to encourage re-booking.