Turn web form submissions into CRM leads

When a visitor submits a contact or inquiry form in Webflow, automatically create or update their contact profile in Rex.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

Webflow Explore Webflow →

Triggers

Page published

Fires when a new page or post is published on Webflow.

Form submitted

Fires when a form on Webflow is submitted.

CMS item updated

Fires when a CMS item is updated on Webflow.

Actions

Publish page

Publishes or updates a page on Webflow.

Create CMS item

Creates a new CMS item on Webflow.

Update content

Updates existing content on Webflow.

Rex Explore Rex →

Triggers

New lead created

Fires when a new lead or contact is created in Rex.

Deal stage changed

Fires when a deal moves to a new stage in Rex.

Deal won

Fires when a deal is marked won in Rex.

Contact updated

Fires when a field on a contact changes in Rex.

Actions

Create or update contact

Creates or updates a contact in Rex.

Create deal

Creates a new deal in Rex.

Update deal stage

Moves a deal to a new stage in Rex.

Log activity

Logs a call, email, or note against a record in Rex.

Publish customer case studies upon closing deals When a deal is marked won in Rex, automatically create a new showcase story item in Webflow for your team to finalize. See details

Track website content updates in sales records When a CMS item is updated in Webflow, automatically log the activity under the associated client record in Rex. See details

See all Webflow + Rex integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Turn web form submissions into CRM leads” between Webflow and Rex?

Yes — describe it in the box above and Knit's Integrations Agent researches Webflow and Rex's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Rex with Webflow improve sales pipeline efficiency?

It eliminates manual data entry by converting web form submissions directly into qualified contacts and deals in your CRM.

Can updates in Rex change content published on Webflow?

Yes, updates to contacts or deals can automatically modify content items or publish new pages on your website.