Build retargeting audiences from missed webinar registrants

When a registrant misses a live event in WebinarKit, automatically add their details to a custom audience in Facebook Conversions for follow-up ad campaigns.

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See all WebinarKit + Facebook Conversions integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

WebinarKit Explore WebinarKit →

Triggers

New webinar registration

Fires when someone registers for a webinar in WebinarKit.

Attendee joined

Fires when a registrant joins a live webinar in WebinarKit.

Attendee missed the webinar

Fires when a registrant does not attend a webinar in WebinarKit.

Actions

Registers someone for a webinar in WebinarKit.

Create or update a session

Creates or updates a webinar session in WebinarKit.

Add tags to a registrant

Tags a registrant's record in WebinarKit.

Facebook Conversions Explore Facebook Conversions →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Conversions.

Conversion event received

Fires when Facebook Conversions records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Conversions.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Conversions.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Conversions.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Conversions.

Register ad leads for upcoming webinars When a potential customer submits a lead form in Facebook Conversions, instantly sign them up for the appropriate webinar in WebinarKit. See details

Track webinar registrations as ad conversions When a participant signs up for an event in WebinarKit, pass a conversion event back to Facebook Conversions to optimize your ad performance. See details

See all WebinarKit + Facebook Conversions integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Build retargeting audiences from missed webinar registrants” between WebinarKit and Facebook Conversions?

Yes — describe it in the box above and Knit's Integrations Agent researches WebinarKit and Facebook Conversions's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does connecting Facebook Conversions to WebinarKit improve ad targeting?

By sending webinar attendance data back to Facebook Conversions, you can build precise audiences to retarget attendees or suppress people who have already registered.

Can I instantly sign up people who submit a lead form in Facebook Conversions?

Yes, prospective attendees who fill out a lead ad in Facebook Conversions can be automatically registered for your webinar session in WebinarKit.