Track conversion events when appointments are booked

When a client schedules a new appointment in WEX FSM, send a conversion event to Google Ads so you can measure exact ad campaign ROI.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

WEX FSM Explore WEX FSM →

Triggers

New booking made

Fires when a new booking or appointment is made in WEX FSM.

Booking rescheduled or canceled

Fires when a booking in WEX FSM is changed or canceled.

New customer

Fires when a new customer books for the first time in WEX FSM.

Actions

Create a booking

Creates a new booking or appointment in WEX FSM.

Cancel or reschedule a booking

Cancels or moves a booking in WEX FSM.

Create or update a customer

Creates or updates a customer record in WEX FSM.

Add the booking to a calendar

Adds a booking from WEX FSM to a connected calendar.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

Exclude confirmed clients from ad campaigns When a new booking is confirmed in WEX FSM, automatically remove that client from prospective lead audiences in Google Ads. See details

Create customer profiles from ad form leads When a new lead submits their details in Google Ads, automatically create a customer record in WEX FSM so they are ready to book a slot. See details

See all WEX FSM + Google Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Track conversion events when appointments are booked” between WEX FSM and Google Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches WEX FSM and Google Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

What is the main benefit of connecting Google Ads to WEX FSM?

You can convert ad clicks into confirmed calendar appointments automatically and pass conversion data back to optimize ad spend.

Can booking cancellations update ad audiences in Google Ads?

Yes, when an appointment is canceled in WEX FSM, you can return that user to a remarketing audience in Google Ads to encourage re-booking.