Update custom ad audiences based on analytics thresholds

When customer engagement metrics cross a target threshold in xConnect, automatically add those contacts to a high-intent audience in Facebook Lead Ads.

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See all xConnect + Facebook Lead Ads integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

xConnect Explore xConnect →

Triggers

Report created

Fires when a new report or dashboard is created in xConnect.

Metric threshold crossed

Fires when a tracked metric in xConnect crosses a set threshold.

Scheduled report ready

Fires when a scheduled report finishes generating in xConnect.

Actions

Refresh dashboard

Creates or refreshes a dashboard in xConnect.

Export report

Exports a report from xConnect.

Send alert

Sends an alert when a metric changes in xConnect.

Facebook Lead Ads Explore Facebook Lead Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Facebook Lead Ads.

Conversion event received

Fires when Facebook Lead Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Facebook Lead Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Facebook Lead Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Facebook Lead Ads.

Remove contact from an audience

Removes a contact from a custom audience in Facebook Lead Ads.

Refresh BI dashboards when new ad campaigns launch Whenever a new advertising campaign is published in Facebook Lead Ads, automatically refresh your reporting dashboards in xConnect to begin tracking metrics. See details

Export analytical reports when key lead milestones are reached When a new lead from an ad is generated in Facebook Lead Ads, automatically export an updated performance report in xConnect for stakeholder review. See details

See all xConnect + Facebook Lead Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Update custom ad audiences based on analytics thresholds” between xConnect and Facebook Lead Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches xConnect and Facebook Lead Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

How does combining Facebook Lead Ads and xConnect help track ad spend ROI?

Capturing ad leads and conversion events from Facebook Lead Ads instantly refreshes BI dashboards in xConnect, providing up-to-the-minute return-on-ad-spend reporting.

Can analytical thresholds in xConnect adjust ad targeting in Facebook Lead Ads?

Yes, when performance metrics cross key thresholds in xConnect, you can automatically send conversion events or update custom audiences in Facebook Lead Ads.