ZoomInfo + Clay Integrations, Built by an AI Agent
Put ZoomInfo + Clay to work with AI and enterprise-grade automation
4.9/5 on G2·
Google for Startups Accelerator
Workflows you can build between ZoomInfo and Clay
See the kind of workflows teams build with ZoomInfo and Clay below — describe the exact one you want above and the Agent builds it on demand.
ZoomInfo + Clay
When new intent signals trigger in ZoomInfo, sync the company information over to Clay.
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Sync newly created leads across CRM platforms
When a new lead is captured in ZoomInfo, automatically create or update the matching contact in Clay to keep records synchronized.
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Mirror deal outcomes in secondary pipeline accounts
Whenever a deal is marked won in Clay, update the corresponding opportunity stage in ZoomInfo for unified revenue reporting.
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Log pipeline stage updates as CRM activities
When a deal moves forward in ZoomInfo, log a status update activity on the corresponding account record in Clay.
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Browse the full workflow library →
Looking to achieve something else with ZoomInfo and Clay?
Just describe what you need — the Agent researches both APIs and builds the real automation on demand.
Try Knit FreeTriggers & actions for ZoomInfo and Clay
Everything ZoomInfo and Clay can do inside a workflow — the triggers that start one and the actions that run when it fires.
ZoomInfo Explore ZoomInfo →
ZoomInfo is a business intelligence and lead generation database that provides sales and marketing teams with accurate contact and company insights.
TriggersTriggers when ZoomInfo detects signals that your target buyers are primed for a purchase.
Retrieve the account summary for a specific company.
Returns the full corporate hierarchy for a company, including parent, subsidiaries, and acquisitions. Consumes a credit per record enriched.
Lookup any company in ZoomInfo and return all available data.
Resolves an IPv4 address to a matching ZoomInfo company record using the Company Enrich endpoint. IPv6 addresses are not currently supported. Each successful match consumes 1 enrichment credit unless the record is already under management.
Returns ZoomInfo contacts at a company by department and seniority, filtered by minimum contact accuracy. Consumes a credit per successful request.
Retrieves sales intelligence signals (funding, leadership changes, intent spikes, hiring, etc.) for up to 50 companies. Returns a "signals" field containing all results, which can be looped over using Looping by Zapier. Requires ZoomInfo Copilot access.
Clay Explore Clay →
Clay is an AI-powered data enrichment and spreadsheet platform designed to automate lead sourcing and personalized sales prospecting.
ActionsCreates a new record in a table.
Updates a record in a table.
Other Sales Intelligence apps on Knit
Explore more Sales Intelligence integrations you can automate with Knit — or describe a custom workflow and the Agent builds it.
Albacross
Albacross is a business intent data and lead intelligence platform that identifies website visitors to improve account-based marketing campaigns.
B2B Generator
B2B Generator is a business lead generation tool designed to create qualified prospective buyer lists and automate contact outreach.
Behavior Sales
Behavior Sales is a sales intelligence tool that analyzes buyer personalities and communication styles to help sales representatives optimize outreach.
Bloobirds
Bloobirds is a sales engagement platform that assists business development reps with prospecting workflows and contact outreach.
BuzzBoard Demand
BuzzBoard Demand is marketing software designed to provide data insights and prospecting intelligence for small businesses.
Clarkup
Clarkup is a prospecting and lead generation tool that helps businesses find and convert leads using personalized video messages.
Clay
Clay is an AI-powered data enrichment and spreadsheet platform designed to automate lead sourcing and personalized sales prospecting.
Clearbit
Clearbit is a data intelligence platform that provides real-time B2B customer demographic and firmographic data enrichment.
Other Sales Intelligence apps on Knit
Explore more Sales Intelligence integrations you can automate with Knit — or describe a custom workflow and the Agent builds it.
Albacross
Albacross is a business intent data and lead intelligence platform that identifies website visitors to improve account-based marketing campaigns.
B2B Generator
B2B Generator is a business lead generation tool designed to create qualified prospective buyer lists and automate contact outreach.
Behavior Sales
Behavior Sales is a sales intelligence tool that analyzes buyer personalities and communication styles to help sales representatives optimize outreach.
Bloobirds
Bloobirds is a sales engagement platform that assists business development reps with prospecting workflows and contact outreach.
BuzzBoard Demand
BuzzBoard Demand is marketing software designed to provide data insights and prospecting intelligence for small businesses.
Clarkup
Clarkup is a prospecting and lead generation tool that helps businesses find and convert leads using personalized video messages.
Clearbit
Clearbit is a data intelligence platform that provides real-time B2B customer demographic and firmographic data enrichment.
Cognism Prospector
Cognism Prospector is a B2B sales intelligence and lead generation tool providing compliant contact data and prospecting insights for revenue teams.
Customer Stories
See how leading technology firms are scaling their operations
Amazing Product With Exceptional Support from the team. By using Knit we managed to speed up our development by orders of magnitude.
A brilliant tool to let you seamlessly integrate with many different systems. It is very easy to integrate with and customer support is next level.
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
Knit shipped a brand-new Timesheet API in a week and handed us a ready-to-use NetSuite sandbox. That velocity is priceless when you're running payroll in 40+ countries.
#1 in Ease of Integrations
4.9 out of 5 stars on G2
Common questions about ZoomInfo + Clay
Is there a pre-built ZoomInfo + Clay automation?
Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches ZoomInfo and Clay's public API docs (or your own uploaded docs) and builds a working automation.
Does this require a pre-built ZoomInfo or Clay connector?
No. The Agent works whether or not ZoomInfo or Clay already has a pre-built connector in Knit's catalog — it researches the real API surface either way.
How long does it take to build?
Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.
Why would a team need to connect two CRM systems?
Common reasons include a merger or acquisition where each side kept its own CRM, or separate teams (direct sales vs. partner-led) standardized on different tools that still need shared contact and deal data.
Does this cause duplicate contact records?
No — the Agent can match on email or a shared identifier to update an existing contact in the other system instead of creating a duplicate.