Update segments

When a contact is enriched in ZoomInfo, update fields on the contact in Marketo.

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

ZoomInfo Explore ZoomInfo →

Triggers

New lead

Fires when ZoomInfo finds or captures a new lead.

New contact

Fires when a new contact is added to a list in ZoomInfo.

New company

Fires when a new company matches a saved search in ZoomInfo.

Actions

Enrich a contact

Adds job title, phone and company data to a contact with ZoomInfo.

Enrich a company

Looks up firmographic data for a company with ZoomInfo.

Find an email

Finds and verifies a prospect's work email with ZoomInfo.

Marketo Explore Marketo →

Triggers

New lead captured

Fires when a new lead or contact is captured in Marketo.

Contact enters a workflow

Fires when a contact enters an automation in Marketo.

Contact updated

Fires when a field on a contact changes in Marketo.

Contact unsubscribed

Fires when a contact unsubscribes in Marketo.

Actions

Create or update a contact

Creates or updates a contact in Marketo.

Add a contact to a campaign

Adds a contact to a workflow or campaign in Marketo.

Send a message

Sends an email or message to a contact via Marketo.

Apply or remove a tag

Changes a contact's tags in Marketo.

Enrich new contacts When a contact is created in Marketo, enrich it with ZoomInfo. See details

Add prospects to nurture When a new lead is found in ZoomInfo, add them to a list in Marketo. See details

See all ZoomInfo + Marketo integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Update segments” between ZoomInfo and Marketo?

Yes — describe it in the box above and Knit's Integrations Agent researches ZoomInfo and Marketo's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Can new contacts be enriched?

Yes. When a contact is added in Marketo, ZoomInfo can add company, industry and role.

Can prospects join campaigns?

Contacts found in ZoomInfo can be added to lists or sequences in Marketo.