Add missed callers to targeted nurture campaigns
When a caller is missed in 8x8, create or update their contact in Referral Factory and enroll them into an automated follow-up campaign.
See all 8x8 + Referral Factory integrations or talk to a human
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How Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
8x8 Explore 8x8 →
TriggersFires when a new text message is received in 8x8.
Fires when a new call comes in or out through 8x8.
Fires when a call is missed in 8x8.
Fires when a call recording finishes processing in 8x8.
Sends a text message through 8x8.
Starts an outbound call via 8x8.
Creates or updates a contact in 8x8.
Sends a recorded voice message via 8x8.
Referral Factory Explore Referral Factory →
TriggersFires when a new lead or contact is captured in Referral Factory.
Fires when a contact enters an automation in Referral Factory.
Fires when a field on a contact changes in Referral Factory.
Fires when a contact unsubscribes in Referral Factory.
Creates or updates a contact in Referral Factory.
Adds a contact to a workflow or campaign in Referral Factory.
Sends an email or message to a contact via Referral Factory.
Changes a contact's tags in Referral Factory.
More 8x8 + Referral Factory workflows
Send instant text messages to newly captured leads
When a prospective lead is captured in Referral Factory, automatically send a welcome text message using 8x8 to boost quick engagement.
See details
Tag contacts in marketing workflows from inbound texts
When a customer sends an inbound SMS to 8x8, automatically apply a tag to their profile in Referral Factory to refine their marketing segment.
See details
See all 8x8 + Referral Factory integrations → · Browse the full workflow library →
Common questions
Can Knit build “Add missed callers to targeted nurture campaigns” between 8x8 and Referral Factory?
Yes — describe it in the box above and Knit's Integrations Agent researches 8x8 and Referral Factory's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
Can inbound text messages update contact records in marketing campaigns?
Yes, receiving an SMS in 8x8 can automatically update contact details and apply relevant tags in Referral Factory.
How quickly can text messages be sent after a lead submits a form?
As soon as a lead is captured in Referral Factory, 8x8 can immediately send a welcome SMS or MMS to start the conversation.