BotPenguin Google Ads

BotPenguin + Google Ads Integrations, Built by an AI Agent

Put BotPenguin + Google Ads to work with AI and enterprise-grade automation

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See the kind of workflows teams build with BotPenguin and Google Ads below — describe the exact one you want above and the Agent builds it on demand.

BotPenguin + Google Ads Track conversion events in Google Ads based on incoming message interactions in BotPenguin. See details
Send a chatbot message to new ad leads When a new lead form is submitted in Google Ads, automatically prompt BotPenguin to send a personalized greeting message. See details
Add chatbot leads to targeted advertising audiences When a chatbot captures a new lead in BotPenguin, automatically add that contact to a retargeting audience in Google Ads. See details
Send conversion events when chat conversations complete When a chatbot conversation is handed off in BotPenguin, send a conversion event to Google Ads to refine ad performance. See details

Browse the full workflow library →

Looking to achieve something else with BotPenguin and Google Ads?

Just describe what you need — the Agent researches both APIs and builds the real automation on demand.

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Triggers & actions for BotPenguin and Google Ads

Everything BotPenguin and Google Ads can do inside a workflow — the triggers that start one and the actions that run when it fires.

BotPenguin Explore BotPenguin →

BotPenguin is an AI-powered chatbot creation platform that automates customer interactions across websites, WhatsApp, and live chat.

Triggers
New Contact Created

Triggers when a new contact or lead is created in BotPenguin.

New Incoming Message

Triggers when there is a new incoming message.

Actions
Send Session Message

Sends a session message.

Send Template Message

Send Template-Based WhatsApp Messages

Update Contact Attributes

Updates user-specific custom attributes of a contact.

Add a Contact

Adds a contact to your BotPenguin account.

Google Ads Explore Google Ads →

Google Ads is an online advertising platform developed by Google that allows businesses to display sponsored search ads, video ads, and banner placements.

Triggers
New Campaign

Triggers whenever a new campaign is created in Google Ads.

New Lead Form Entry

Triggers whenever a new lead is created from a Lead Form Extension.

Actions
Add Contact to Customer List With Email

Adds a contact to a customer list using their email address. This uses the Data Manager API, which is being beta tested by Google.

Add Contact to Customer List

Adds a contact to a customer list. This uses the Data Manager API, which is being beta tested by Google.

Create Customer List (Data Manager)

Creates a Customer Match customer list using the Data Manager API.

Create Report

Creates a report on specified data from your campaigns/ads.

Delete Customer List (Data Manager)

Deletes a Customer Match customer list using the Data Manager API.

Remove Contact From Customer List

Removes a contact from a customer list. This uses the Data Manager API, which is being beta tested by Google.

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Customer Stories

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Co-Founder, Scrut
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
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Product Manager, Onsurity
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
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Product Lead, RazorpayXPayroll
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GM, Payoneer Workforce Management

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FAQ

Common questions about BotPenguin + Google Ads

Is there a pre-built BotPenguin + Google Ads automation?

Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches BotPenguin and Google Ads's public API docs (or your own uploaded docs) and builds a working automation.

Does this require a pre-built BotPenguin or Google Ads connector?

No. The Agent works whether or not BotPenguin or Google Ads already has a pre-built connector in Knit's catalog — it researches the real API surface either way.

How long does it take to build?

Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.

Can an AI chatbot immediately reach out to leads captured by ad campaigns?

Yes, when a new lead submits an ad form in Google Ads, BotPenguin can automatically send a message to engage them immediately.

How does chatbot engagement help improve ad campaign targeting?

When a chatbot captures a qualified lead in BotPenguin, that contact can be automatically added to targeted audience lists in Google Ads.

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