Add chatbot leads to targeted advertising audiences

When a chatbot captures a new lead in BotPenguin, automatically add that contact to a retargeting audience in Google Ads.

Try:

See all BotPenguin + Google Ads integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

BotPenguin Explore BotPenguin →

Triggers

New conversation started

Fires when a new chat or conversation begins in BotPenguin.

Lead captured in chat

Fires when BotPenguin captures a lead during a conversation.

Conversation handed off

Fires when BotPenguin escalates a conversation to a human.

Actions

Send a message

Sends a message to a user through BotPenguin.

Generate an answer

Asks BotPenguin a question against its knowledge base and returns the answer.

Summarize a conversation

Uses BotPenguin to summarize a chat transcript.

Create a ticket from a chat

Opens a support ticket from an BotPenguin conversation.

Google Ads Explore Google Ads →

Triggers

New lead from an ad

Fires when a new lead comes in from an ad campaign in Google Ads.

Conversion event received

Fires when Google Ads records a conversion or offline event.

Campaign published

Fires when a new ad or campaign goes live in Google Ads.

Actions

Send a conversion event

Sends an offline or server-side conversion event to Google Ads.

Add contact to an audience

Adds a contact to a custom audience or customer list in Google Ads.

Remove contact from an audience

Removes a contact from a custom audience in Google Ads.

Send a chatbot message to new ad leads When a new lead form is submitted in Google Ads, automatically prompt BotPenguin to send a personalized greeting message. See details

Send conversion events when chat conversations complete When a chatbot conversation is handed off in BotPenguin, send a conversion event to Google Ads to refine ad performance. See details

See all BotPenguin + Google Ads integrations → · Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Add chatbot leads to targeted advertising audiences” between BotPenguin and Google Ads?

Yes — describe it in the box above and Knit's Integrations Agent researches BotPenguin and Google Ads's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Can an AI chatbot immediately reach out to leads captured by ad campaigns?

Yes, when a new lead submits an ad form in Google Ads, BotPenguin can automatically send a message to engage them immediately.

How does chatbot engagement help improve ad campaign targeting?

When a chatbot captures a qualified lead in BotPenguin, that contact can be automatically added to targeted audience lists in Google Ads.