Drift ON24

Drift + ON24 Integrations

Put Drift + ON24 to work with AI and enterprise-grade automation

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See the kind of workflows teams build with Drift and ON24 below — describe the exact one you want above and the Agent builds it on demand.

Drift + ON24 When a user registers for an ON24 webcast, sync contact information and registration status to Drift.
Open support tickets for attendees who missed a live session When a registered customer misses a mandatory webinar in ON24, automatically create a ticket in Drift so a representative can send a recording or reschedule. See details
Register customers for onboarding webinars upon ticket resolution When an onboarding ticket status changes to resolved in Drift, automatically register the customer for an upcoming live product webinar in ON24. See details
Log webinar attendance as a note on open support tickets When a customer joins a live event in ON24, automatically add a comment to their existing ticket in Drift. See details

Browse the full workflow library →

Looking to achieve something else with Drift and ON24?

Just describe what you need — the Agent researches both APIs and builds the real automation on demand.

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Triggers & actions for Drift and ON24

Everything Drift and ON24 can do inside a workflow — the triggers that start one and the actions that run when it fires.

Drift Explore Drift →

Drift is a conversational marketing and customer support platform that provides live chat and automated messaging bots for websites.

Triggers
Conversation Manual Push

Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.

Conversation Pushed

Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.

New Lead

Triggers when an email address is collected from a lead.

New Conversation

Triggers when a conversation is started.

New Message

Triggers each time a new message in a conversation is received.

New Contact

Triggers when a new contact is created through drift.identify. Unless specified by the Drift team, use the "new lead" trigger.

Actions
Create or Update Contact From External

Creates or updates a contact.

Log Event for Contact

Logs an event for a contact.

Update Known Contact

Updates an existing contact.

ON24 Explore ON24 →

ON24 is a digital experience platform that enables organizations to create and host interactive webinars and virtual events.

Triggers
New Attendee

Triggers when there is a new attendee to the specified webcast or client.

New Webcast

Triggers when a new Webcast is created.

New or Updated Attendee

Triggers when there is a new attendee or when the attendee has a new activity. This trigger can work for a specific webcast or an account.

New Presenter

Triggers when there is a new presenter in any of the webcasts belonging to the associated client.

New User Question

Triggers when a new question is asked at account level. If Webcast ID is specified, then the trigger will work at Webcast level.

New Registrant

Triggers when there is a new registrant to the specified webcast. If no specific webcast is selected, the trigger will work at Client level.

Actions
Copy Webcast

Copies a Webcast from an existent one.

Create Webcast

Creates a new webcast.

Create Registrant

Creates a new Registrant for a particular Event.

Update Webcast

Update an existing webCast.

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Customer Stories

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Developer, Multiplier
A brilliant tool to let you seamlessly integrate with many different systems. It is very easy to integrate with and customer support is next level.
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Jayesh
Co-Founder, Scrut
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
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Poorvi
Product Manager, Onsurity
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
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Aditya
Product Lead, RazorpayXPayroll
Knit shipped a brand-new Timesheet API in a week and handed us a ready-to-use NetSuite sandbox. That velocity is priceless when you're running payroll in 40+ countries.
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Rohit Singh
GM, Payoneer Workforce Management

#1 in Ease of Integrations

4.9 out of 5 stars

4.9 out of 5 stars on G2

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FAQ

Common questions about Drift + ON24

Is there a pre-built Drift + ON24 automation?

Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches Drift and ON24's public API docs (or your own uploaded docs) and builds a working automation.

Does this require a pre-built Drift or ON24 connector?

No. The Agent works whether or not Drift or ON24 already has a pre-built connector in Knit's catalog — it researches the real API surface either way.

How long does it take to build?

Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.

What are the benefits of linking Drift with ON24?

Connecting Drift and ON24 aligns webinar participation with customer support, allowing teams to register users for sessions and follow up on missed events effortlessly.

Can missed webinar attendances open automated support tickets?

Yes, if a registrant misses a session in ON24, a support ticket can automatically be created in Drift for follow-up outreach.

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