Emma + Lofty Integrations, Built by an AI Agent
Put Emma + Lofty to work with AI and enterprise-grade automation
4.9/5 on G2·
Google for Startups Accelerator
Workflows you can build between Emma and Lofty
See the kind of workflows teams build with Emma and Lofty below — describe the exact one you want above and the Agent builds it on demand.
Emma + Lofty
When new leads are captured in Lofty, add them instantly as Emma subscribers.
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Add new CRM leads to email marketing lists
When a new lead is created in Lofty, automatically add them as a subscriber to a designated list in Emma.
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Create CRM contacts from email subscribers
When a new subscriber is added in Emma, automatically create a matching contact record in Lofty.
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Send transactional emails on closed deals
When a deal is marked won in Lofty, automatically send a transactional confirmation email to the client using Emma.
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Browse the full workflow library →
Looking to achieve something else with Emma and Lofty?
Just describe what you need — the Agent researches both APIs and builds the real automation on demand.
Try Knit FreeTriggers & actions for Emma and Lofty
Everything Emma and Lofty can do inside a workflow — the triggers that start one and the actions that run when it fires.
Emma Explore Emma →
Emma is an email marketing platform that provides targeted campaign creation, automated messaging, and email analytics for franchise and brand teams.
TriggersTriggers when a new member field is created.
Triggers when a field is deleted.
Triggers when a field is updated.
Triggers when a new member group is created.
Triggers when a group is deleted.
Triggers when a group is updated.
Create an Order for the given member.
Add a single member to a group.
Copy all the users of one group into another group.
Creates an event that can be used to trigger an automated workflow.
Create a new field field. There must not already be a field with this name.
Add product with variants.
Lofty Explore Lofty →
Lofty is an AI-powered real estate CRM and lead generation platform designed to help real estate agents automate marketing and manage lead pipelines.
TriggersTriggers when a lead is moved to the selected group.
Triggers when a lead is moved to the selected pipeline.
New transaction trigger
Triggers when a new lead is assigned to you. Does not work for lender-type accounts.
Trigger this zap when a specific Smart Plan step with a unique "Zap Trigger ID" is run for a lead.
Fires when a new file is uploaded to a Transaction in Lofty.
Creates a new lead.
Create Transaction Action
Updates an existing lead.
Update Transaction Action
This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
Other Email Marketing apps on Knit
Explore more Email Marketing integrations you can automate with Knit — or describe a custom workflow and the Agent builds it.
Action Network
A digital organizing toolset that provides email marketing, online petitions, and fundraising tools for progressive campaigns and nonprofits.
Acumbamail
An email marketing and SMS platform for creating newsletters, managing subscriber lists, and running automated email campaigns.
Adestra
Adestra is an enterprise email marketing software platform providing message personalization, automation, and campaign delivery tracking.
Audienceful
Audienceful is a content-focused email marketing platform that allows users to publish web content and email newsletters simultaneously.
AWeber
AWeber is an email marketing tool that enables small businesses to design newsletters, automate campaigns, and manage subscribers.
beehiiv
beehiiv is a digital newsletter platform that provides tools for content creators to write, send, scale, and monetize email newsletters.
BigMailer
BigMailer is an email marketing and newsletter platform that allows agencies and high-volume senders to manage bulk email campaigns.
BirdSend
BirdSend is an email marketing automation application designed for content creators to manage contact lists and email campaigns.
Other CRM apps on Knit
Explore more CRM integrations you can automate with Knit — or describe a custom workflow and the Agent builds it.
10xCRM
10xCRM is a customer relationship management solution that helps sales teams organize contacts, track pipelines, and automate communications.
17hats
17hats is a business management and CRM software designed for solo entrepreneurs and small businesses to handle client workflows and invoicing.
1CRM
1CRM is an all-in-one customer relationship management solution for small and medium businesses to manage leads, orders, and service requests.
1FIT
A fitness management platform that provides users with access to multiple gyms and sports facilities under a single membership.
ABC GymSales
ABC GymSales is a sales automation and lead management tool designed specifically for health clubs and commercial fitness centers.
ABC Sales AI
ABC Sales AI is an automated sales enablement platform that assists revenue teams in prospecting, engaging, and managing prospective customer leads.
AccuLynx
AccuLynx is a dedicated roofing business management software designed to streamline contracting estimates, field management, lead tracking, and client communications.
Act!
Act! is a customer relationship management and marketing automation solution designed to manage sales pipelines, customer records, and communication histories.
Customer Stories
See how leading technology firms are scaling their operations
Amazing Product With Exceptional Support from the team. By using Knit we managed to speed up our development by orders of magnitude.
A brilliant tool to let you seamlessly integrate with many different systems. It is very easy to integrate with and customer support is next level.
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
Knit shipped a brand-new Timesheet API in a week and handed us a ready-to-use NetSuite sandbox. That velocity is priceless when you're running payroll in 40+ countries.
#1 in Ease of Integrations
4.9 out of 5 stars on G2
Common questions about Emma + Lofty
Is there a pre-built Emma + Lofty automation?
Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches Emma and Lofty's public API docs (or your own uploaded docs) and builds a working automation.
Does this require a pre-built Emma or Lofty connector?
No. The Agent works whether or not Emma or Lofty already has a pre-built connector in Knit's catalog — it researches the real API surface either way.
How long does it take to build?
Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.
How does syncing Lofty and Emma improve lead tracking?
New subscribers or email interactions in Emma automatically create or update records in Lofty, providing sales teams with clear engagement context.
Can deal stage updates trigger targeted emails?
Yes, changing a deal stage or closing a deal in Lofty can automatically add subscribers to specific lists or send transactional emails through Emma.