Turn new Lofty leads into Emma subscribers instantly.
When new leads are captured in Lofty, add them instantly as Emma subscribers.
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How Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
Emma Explore Emma →
TriggersFires when a new subscriber is added in Emma.
Fires when a contact unsubscribes in Emma.
Fires when a subscriber opens or clicks a campaign in Emma.
Creates or updates a subscriber in Emma.
Unsubscribes a contact in Emma.
Adds a subscriber to a list or segment in Emma.
Sends a one-off transactional email via Emma.
Lofty Explore Lofty →
TriggersFires when a new contact or lead is added to Lofty.
Fires when a field on a contact changes in Lofty.
Fires when a deal, case or record moves to a new stage in Lofty.
Fires when a deal is marked won in Lofty.
Creates or updates a contact in Lofty.
Creates a new deal in Lofty.
Moves a deal or record to a new stage in Lofty.
Logs a call, email, or note against a record in Lofty.
More Emma + Lofty workflows
Add new CRM leads to email marketing lists
When a new lead is created in Lofty, automatically add them as a subscriber to a designated list in Emma.
See details
Create CRM contacts from email subscribers
When a new subscriber is added in Emma, automatically create a matching contact record in Lofty.
See details
Send transactional emails on closed deals
When a deal is marked won in Lofty, automatically send a transactional confirmation email to the client using Emma.
See details
See all Emma + Lofty integrations → · Browse the full workflow library →
Common questions
Can Knit build “Turn new Lofty leads into Emma subscribers instantly.” between Emma and Lofty?
Yes — describe it in the box above and Knit's Integrations Agent researches Emma and Lofty's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
How does syncing Lofty and Emma improve lead tracking?
New subscribers or email interactions in Emma automatically create or update records in Lofty, providing sales teams with clear engagement context.
Can deal stage updates trigger targeted emails?
Yes, changing a deal stage or closing a deal in Lofty can automatically add subscribers to specific lists or send transactional emails through Emma.