Send targeted follow-ups to absentees who missed webinars
When a registrant misses a session in ON24, automatically update their contact profile in Marketo and send a follow-up email with the recording link.
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How Knit builds this workflow
The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.
Marketo Explore Marketo →
TriggersFires when a new lead or contact is captured in Marketo.
Fires when a contact enters an automation in Marketo.
Fires when a field on a contact changes in Marketo.
Fires when a contact unsubscribes in Marketo.
Creates or updates a contact in Marketo.
Adds a contact to a workflow or campaign in Marketo.
Sends an email or message to a contact via Marketo.
Changes a contact's tags in Marketo.
ON24 Explore ON24 →
TriggersFires when someone registers for a webinar in ON24.
Fires when a registrant joins a live webinar in ON24.
Fires when a registrant does not attend a webinar in ON24.
Registers someone for a webinar in ON24.
Creates or updates a webinar session in ON24.
Tags a registrant's record in ON24.
More Marketo + ON24 workflows
Register nurture leads for upcoming webinars automatically
When a new lead enters a target workflow or gets captured in Marketo, automatically register them for your next live session in ON24.
See details
Tag and nurture contacts who join live webinars
When an attendee joins a session in ON24, automatically apply a tag to their contact profile in Marketo to place them in post-webinar campaigns.
See details
See all Marketo + ON24 integrations → · Browse the full workflow library →
Common questions
Can Knit build “Send targeted follow-ups to absentees who missed webinars” between Marketo and ON24?
Yes — describe it in the box above and Knit's Integrations Agent researches Marketo and ON24's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.
How long does it take to build?
Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.
Can new leads in my marketing campaigns be automatically registered for webinars?
Yes, when a contact reaches a specific workflow step or gets captured in Marketo, they can be automatically registered for a webinar in ON24.
How can I follow up with attendees who missed a live webinar?
When ON24 tracks that an attendee missed a webinar, a tag or field update in Marketo can immediately start a re-engagement email sequence.