MSG91 + Gupshup Integrations, Built by an AI Agent
Put MSG91 + Gupshup to work with AI and enterprise-grade automation
4.9/5 on G2·
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Workflows you can build between MSG91 and Gupshup
See the kind of workflows teams build with MSG91 and Gupshup below — describe the exact one you want above and the Agent builds it on demand.
MSG91 + Gupshup
Forward incoming messages received in Gupshup to MSG91 for SMS delivery.
See details
Forward missed call alerts via backup text messages
When a missed call occurs in MSG91, automatically send an SMS from Gupshup to notify team members or confirm receipt with the caller.
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Sync contact records across business communications channels
When a new inbound SMS is received in Gupshup, automatically create or update a contact profile in MSG91 to keep customer address books identical.
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Send secondary voice messages after completed recordings
When a call recording is ready in MSG91, automatically send a voice message in Gupshup to follow up on secondary service lines.
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Browse the full workflow library →
Looking to achieve something else with MSG91 and Gupshup?
Just describe what you need — the Agent researches both APIs and builds the real automation on demand.
Try Knit FreeTriggers & actions for MSG91 and Gupshup
Everything MSG91 and Gupshup can do inside a workflow — the triggers that start one and the actions that run when it fires.
MSG91 Explore MSG91 →
MSG91 is an omnichannel cloud communication platform providing SMS, email, WhatsApp, and voice API solutions for business messaging.
ActionsPush your data into Segmento
Launch a campaign which can include Whatsapp, SMS, Email, Voice, RCS etc to your users.
Send SMS to user's number(s).
Gupshup Explore Gupshup →
Gupshup is a conversational messaging platform that helps businesses engage customers across channels like WhatsApp and text messaging.
TriggersTriggers when any one of New message, New media message, Interactive quick reply, Template quick reply, Opt-in, or Opt-out is received in your WhatsApp Business Account. Provide your WhatsApp Account credentials and then select the event to link this trigger to.
This Zap will allow you to opt a user in or out of Zapier.
Template messaging enables a business to send out notification to their customers outside 24 hours window. WhatsApp mandates that notification should be only send to the users who has given consent to receive messages from the business. Keeping this as a default behavior on our platform, template messages can be only sent to users who are marked opt-in. Success indicates a message has been queued for sending.
Other Phone & SMS apps on Knit
Explore more Phone & SMS integrations you can automate with Knit — or describe a custom workflow and the Agent builds it.
2Chat
2Chat is a messaging integration platform that enables e-commerce brands to connect WhatsApp accounts to business systems for automated customer support.
46elks
46elks is a developer platform offering cloud telecommunication APIs to send and receive SMS messages, MMS, and manage phone calls.
8x8
8x8 is a cloud communications platform providing voice calling, video conferencing, team messaging, and contact center capabilities.
Abby Connect
Abby Connect is a virtual receptionist and answering service that manages incoming customer phone calls and live website chats.
Adversus Dialer
Adversus Dialer is a cloud-based predictive dialer and contact center platform designed to automate outbound telemarketing calls.
Aircall
Aircall is a cloud-based phone system and call center software integrated with sales and support tools for business communication.
allmysms
allmysms is a mobile messaging platform providing bulk SMS sending, two-way texting, and automated message notification services.
Aloware
A contact center and cloud phone system providing automated calling, texting, and sales dialer capabilities for teams.
Other Phone & SMS apps on Knit
Explore more Phone & SMS integrations you can automate with Knit — or describe a custom workflow and the Agent builds it.
2Chat
2Chat is a messaging integration platform that enables e-commerce brands to connect WhatsApp accounts to business systems for automated customer support.
46elks
46elks is a developer platform offering cloud telecommunication APIs to send and receive SMS messages, MMS, and manage phone calls.
8x8
8x8 is a cloud communications platform providing voice calling, video conferencing, team messaging, and contact center capabilities.
Abby Connect
Abby Connect is a virtual receptionist and answering service that manages incoming customer phone calls and live website chats.
Adversus Dialer
Adversus Dialer is a cloud-based predictive dialer and contact center platform designed to automate outbound telemarketing calls.
Aircall
Aircall is a cloud-based phone system and call center software integrated with sales and support tools for business communication.
allmysms
allmysms is a mobile messaging platform providing bulk SMS sending, two-way texting, and automated message notification services.
Aloware
A contact center and cloud phone system providing automated calling, texting, and sales dialer capabilities for teams.
Customer Stories
See how leading technology firms are scaling their operations
Amazing Product With Exceptional Support from the team. By using Knit we managed to speed up our development by orders of magnitude.
A brilliant tool to let you seamlessly integrate with many different systems. It is very easy to integrate with and customer support is next level.
Seamless integration experience. Well-documented, self-explanatory APIs, and excellent service and support.
Easy to integrate. Knit's dashboard is intuitive for setting up and testing integrations, and the sandbox is extremely useful during development.
Knit shipped a brand-new Timesheet API in a week and handed us a ready-to-use NetSuite sandbox. That velocity is priceless when you're running payroll in 40+ countries.
#1 in Ease of Integrations
4.9 out of 5 stars on G2
Common questions about MSG91 + Gupshup
Is there a pre-built MSG91 + Gupshup automation?
Not yet, but Knit's Integrations Agent can build one — describe what you want and it researches MSG91 and Gupshup's public API docs (or your own uploaded docs) and builds a working automation.
Does this require a pre-built MSG91 or Gupshup connector?
No. The Agent works whether or not MSG91 or Gupshup already has a pre-built connector in Knit's catalog — it researches the real API surface either way.
How long does it take to build?
Minutes to build a first working version, not weeks — you test it against real data before it goes anywhere near production.
Why connect two different phone and SMS platforms?
Linking MSG91 with Gupshup lets teams bridge separate communication systems, cross-notify staff about missed calls, and keep contact records consistent across carriers.
Can I automatically send texts from one platform when calls are missed on another?
Yes, a missed call detected in MSG91 can immediately instruct Gupshup to dispatch an automated text reply.