ZoomInfo Pardot

Add prospects to nurture

When a new lead is found in ZoomInfo, add them to a list in Pardot.

Try:

See all ZoomInfo + Pardot integrations or talk to a human

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How Knit builds this workflow

The Agent researches both APIs and wires the trigger on one side to the action on the other — no pre-built connector required. Here is the vocabulary it has to work with.

ZoomInfo Explore ZoomInfo →

Triggers
New lead

Fires when ZoomInfo finds or captures a new lead.

New contact

Fires when a new contact is added to a list in ZoomInfo.

New company

Fires when a new company matches a saved search in ZoomInfo.

Actions
Enrich a contact

Adds job title, phone and company data to a contact with ZoomInfo.

Enrich a company

Looks up firmographic data for a company with ZoomInfo.

Find an email

Finds and verifies a prospect's work email with ZoomInfo.

Pardot Explore Pardot →

Triggers
New lead captured

Fires when a new lead or contact is captured in Pardot.

Contact enters a workflow

Fires when a contact enters an automation in Pardot.

Contact updated

Fires when a field on a contact changes in Pardot.

Contact unsubscribed

Fires when a contact unsubscribes in Pardot.

Actions
Create or update a contact

Creates or updates a contact in Pardot.

Add a contact to a campaign

Adds a contact to a workflow or campaign in Pardot.

Send a message

Sends an email or message to a contact via Pardot.

Apply or remove a tag

Changes a contact's tags in Pardot.

Enrich new contacts When a contact is created in Pardot, enrich it with ZoomInfo. See details
Update segments When a contact is enriched in ZoomInfo, update fields on the contact in Pardot. See details

See all ZoomInfo + Pardot integrations →  ·  Browse the full workflow library →

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FAQ

Common questions

Can Knit build “Add prospects to nurture” between ZoomInfo and Pardot?

Yes — describe it in the box above and Knit's Integrations Agent researches ZoomInfo and Pardot's public API docs (or your own uploaded docs) and builds a working workflow, whether or not either app already has a pre-built connector.

How long does it take to build?

Minutes to a first working version, not weeks — you test it against real data before it goes anywhere near production.

Can new contacts be enriched?

Yes. When a contact is added in Pardot, ZoomInfo can add company, industry and role.

Can prospects join campaigns?

Contacts found in ZoomInfo can be added to lists or sequences in Pardot.

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