Unified CRM API

Name: Unified CRM API
Brand: Knit

One Unified CRM API to integrate with Salesforce, HubSpot, and all your customers’ favorite CRMs.

Powering Global SaaS Organizations

Why Choose KNIT for CRM Integrations?

Extensive webhook support

Say goodbye to constant polling for powering your CRM integrations —our unmatched native webhook support keeps your CRM data in sync in real time.

Scalable Infra

Sync thousands of CRM data rows in minutes with Knit’s Unified CRM API—backed by infrastructure and platform features built for scale.

Add any missing app in 2 days

Popular CRM apps come pre-integrated. Need another? Our AI adds new ones fast, so you’re always ready to say yes to your customers.

Unified CRM APIs & Data Models

The most common CRM data models come ready to use with our unified schema. For edge cases, Knit's AI Connector Builder and passthrough APIs offer all the flexibility you need.

API
POST

Update Schema Details

Update metadata or field structure for a schema

API
POST

Update Record

Update a specific record under a custom object

API
POST

Update Lead

Update an existing lead with new information

API
POST

update existing field

Update label, type, or config for a field in schema

API
POST

Update Engagement

Update an engagement entry with new notes or outcomes

API
POST

Update Deal

Update an existing deal with pipeline or status changes

API
POST

Update CRM Contact

Update contact information in the CRM

API
POST

Update CRM Account

Update account details such as name, status, or owner

Read All Schemas

List all custom object schemas available in the CRM

Whitelabeled CRM Auth—Fully Yours

Give your users a seamless, on-brand authentication experience for their CRM integrations. Customize everything—from text and colors to screen flow—to match your product perfectly.

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CRM API integrations we support

Integrate with every major CRM from day one. If it’s missing, our AI adds it fast. You focus on your product—we’ll handle the integrations.

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What our users say

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“Amazing Product With Exceptional Support from the team.”

By using Knit we manage to speed up our development speed by orders of magnitude. The team have been very responsive and answer all our inquiries very fast.

Huynh H.

Multiplier

“A brilliant tool to let you seamlessly integrate with many different systems”

Very intuitive and easy to use, I have experienced no downtime despite using it to load a lot of data. It is very easy to integrate with and customer support is next level.

Jayesh

Scrut.io

“Seamless Integration Experience"

The APIs are well documented and self explanatory. The proactive communication by the team has been helpful in resolving any issues quickly.

Precisely, we are highly satisfied with the level of service and support provided.

Poorvi

Onsurity

“Easy to Integrate”

Knit's dashboard is very intuitive to setup and test any integration. Their sandbox is super useful when it comes to test any integration during development.

Aditya

RazorpayX

“Adding Integrations has never been easier”

KNIT was truly been a game-changer for our team and enhanced the way we work. Thanks to its effortless integrations, we could create our custom setup for so many use cases, including message updates on Slack, CRM insights from HubSpot, accounting notes from Xero, and many more!