Unified CRM API

Name: Unified CRM API
Brand: Knit

One Unified CRM API to integrate with Salesforce, HubSpot, and all your customers’ favorite CRMs.

Powering Global SaaS Organizations

Why Choose KNIT for CRM Integrations?

Extensive webhook support

Say goodbye to constant polling for powering your CRM integrations —our unmatched native webhook support keeps your CRM data in sync in real time.

Scalable Infra

Sync thousands of CRM data rows in minutes with Knit’s Unified CRM API—backed by infrastructure and platform features built for scale.

Add any missing app in 2 days

Popular CRM apps come pre-integrated. Need another? Our AI adds new ones fast, so you’re always ready to say yes to your customers.

Unified CRM APIs & Data Models

The most common CRM data models come ready to use with our unified schema. For edge cases, Knit's AI Connector Builder and passthrough APIs offer all the flexibility you need.

API
POST

Create Record

Add a new record under a custom object

API
POST

Create Lead

Create a new lead record in the CRM

API
POST

Create Engagement

Log a new engagement activity such as an email or call

API
POST

Create Deal

Create a new deal in the CRM

API
POST

Create CRM Contact

Create a new contact in the CRM

API
POST

Create CRM Account

Create a new account in the connected CRM

Data Model

CRM Contacts

Sync contact details like name, email, phone, and associated accounts

API
POST

Add Tag

Assign a tag to a contact or account

API
POST

Add field to a schema

Add a new field to an existing schema

Whitelabeled CRM Auth—Fully Yours

Give your users a seamless, on-brand authentication experience for their CRM integrations. Customize everything—from text and colors to screen flow—to match your product perfectly.

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CRM API integrations we support

Integrate with every major CRM from day one. If it’s missing, our AI adds it fast. You focus on your product—we’ll handle the integrations.

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What our users say

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“Amazing Product With Exceptional Support from the team.”

By using Knit we manage to speed up our development speed by orders of magnitude. The team have been very responsive and answer all our inquiries very fast.

Huynh H.

Multiplier

“A brilliant tool to let you seamlessly integrate with many different systems”

Very intuitive and easy to use, I have experienced no downtime despite using it to load a lot of data. It is very easy to integrate with and customer support is next level.

Jayesh

Scrut.io

“Seamless Integration Experience"

The APIs are well documented and self explanatory. The proactive communication by the team has been helpful in resolving any issues quickly.

Precisely, we are highly satisfied with the level of service and support provided.

Poorvi

Onsurity

“Easy to Integrate”

Knit's dashboard is very intuitive to setup and test any integration. Their sandbox is super useful when it comes to test any integration during development.

Aditya

RazorpayX

“Adding Integrations has never been easier”

KNIT was truly been a game-changer for our team and enhanced the way we work. Thanks to its effortless integrations, we could create our custom setup for so many use cases, including message updates on Slack, CRM insights from HubSpot, accounting notes from Xero, and many more!